If you’ve been to a garden centre in the last few years, you’ll know that they’re flooded with marketing and promotions. A lot of this is to encourage shoppers to return again and again to check out all the new plants, accessories, soil and more. Whilst some of it is a nuisance, and not much of it works. So how can you make your garden centre marketing more effective? Maybe you’re not sure where to start, or you’d like to understand the different marketing strategies out there. In this article, we’ll look at the top 4 ways to boost garden centre marketing.

4 Simple Strategies to Boost Marketing Results in Your Garden Centre

1. Make Your Website a Hub Your website is one of the most important marketing tools you have, so it’s important to make it your central hub for information. It should make it easy for customers to find the products they are looking for, and offer online shopping once they’ve found what they need. If people can’t find what they want on your site, then your chances of getting an online sale drop drastically. 2. Build a Consistent Brand The more consistent your branding is across all channels, the more likely you are to generate repeat business from existing customers and attract new ones. If you have different logos or slogans on Facebook vs Instagram vs Twitter, it might be time to rethink your strategy and consider consolidating everything onto one platform. 3. Create Social Media Posts that Engage Your Audience The social media posts that perform well with businesses are those which focus on boosting customer engagement with contests or giveaways. The key here is to engage with people in a way that doesn’t feel like spam, but still contains interesting content which will encourage them to click-through and visit your website. 4. Collaborate with Partners and Neighbours One of the best ways to get people into your garden centre is by making sure you have events happening often within walking distance of other local attractions, such as cafes and restaurants. This creates a “hub” environment where everyone who wants food and drink will walk Garden Centre Marketing

Create a Sense of Urgency

One of the best ways to get people to buy more is by creating a sense of urgency. This could be using a special offer, or it could be an end-of-range sale. Basically, what this will do is encourage customers to buy now because they know that if they don’t then they won’t be able to in the future. For example, if you have a limited number of items for sale then your audience will feel like they need to act fast before those items are gone forever.

Think Beyond the Sales Floor

Whether you’ve been to a garden centre before, or not, you’ll know that there is a lot of marketing. However, some of this marketing is just noise. To get the best return on your marketing investment, think about what really attracts people to your garden centre. Do they come to browse and then buy? Or do they come in with a specific need in mind? If it’s the latter, then make sure you have an easy way for them to find what they need quickly in your store without having to search through all of your products. You could also consider stocking more ready-to-buy items like plants and planters. This will help shoppers find what they need quicker and boost sales. If most of your customers visit for browsing first, then make sure you have plenty of information about the plants available at the point of sale. You want people to know that there are options beyond their regular flower shop when buying flowers for their house or garden.

Use Data-Driven Strategies

Data-driven strategies are a must-have in the world of marketing, and they’re a necessity for those in the garden centre industry. There are many different types of data that you should be collecting, and through this information you can make smarter decisions about your marketing. One example is tracking customer footfall: how many people have visited your store, what they did when they were there, and whether or not they made a purchase. This data will give you an insight into every aspect of their visit to your store, which means that you can use this knowledge to create more effective marketing campaigns. You can then tailor these campaigns to meet the needs of those particular customers.

Always be Hooking People Before they’ve Bought

One of the first things to understand is that most of your marketing should be in place before your shoppers arrive. In fact, they’ll have already seen your ads online, or on their phone. This is where the ‘hook’ comes in. You want to hook people with a variety of different techniques and always keep them interested. For example, you might offer free lunch for everyone who comes in on a particular day, or you could run a competition where shoppers can win prizes if they’ve got an Instagram account. These activities will get people talking about your business and encourage them to head down to the centre. You could also start by running a marketing campaign on social media – this allows you to target specific groups of people and will only be seen by those who are actively looking for gardening centres near them.

Conclusion

There’s a lot of opportunity to generate more sales in a garden centre. The key is to make sure you’re doing the right things at the right time. You’ve already taken the first step by reading this article and learning 3 simple strategies to boost marketing results in your garden centre. Now it’s up to you to put them into action and see your business succeed.

This article is provided by https://www.gardenconnect.com/online-marketing